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Showing posts from November, 2017

Case Study: The Paradise Papers story coverage

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Find all of the information about the story and how the different newspapers covered the facts in the notes from today's class below. You need to create your own blog post and use this information to answer the following questions and attempt the lesson tasks. Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader. The main difference between these two papers is that one is a tabloid being the Daily Mail and one is a broadsheet being The Guardian.  The Daily Mail is  initially protecting The Queen as they make out as if she has dragged into the situation  and it wasn't her fault. However The Guardian goes against The Queen  as they have stated 'exploiting the poor.'  w rite a paragraph outlining why you think the Guardian created a series of news articles looking at the same issue and how that may reflect the new

Ownership and Regulation

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Look at the newspapers in the UK and research who owns what titles. Answer the following questions on your own blog. How many organisations own national newspapers and do any companies own more than one title? If so, are these titles linked together?   Daily Mail Daily Tabloid (Broadsheet until 1971) 1896 Lord Rothermere 's  Daily Mail and General Trust plc Right-wing ,  conservative ,  populist Conservative Party The Mail on Sunday Sunday Tabloid 1982 Lord Rothermere 's  Daily Mail and General Trust plc Right-wing ,  conservative ,  populist Conservative Party Daily Express Daily Tabloid (Broadsheet until 1977) 1900 Richard Desmond 's  Northern & Shell Right-wing ,  Eurosceptic Conservative Party Sunday Express Sunday Tabloid (Broadsheet until 1992) 1918 Richard Desmond 's  Northern & Shell Right-wing ,  Eurosceptic Conservative Party The Sun Daily Tabloid 1964 News Corporation - Chairman and CEO  Rupert Murdoch Right-wing ,  conservative ,  populist

Homeless charity Advertising

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What is being sold? Research company background, type of product and price. Nothing is being sold in this advertisement. This advert is raising awareness of a homeless charity. This charity provides shelter for the homeless however the main focus of this advert is them getting donations in oder for them to be able to provide shelter for the homeless.  Who is the target audience? Explain. The target audience for this advert is anyone. Anyone who is willing to donate money to this charity.  if they were to have a specific target audience then they would initailly try and appeal more to the higher class people of the population. This would give them a better chance of getting donations.  What representations are evident in the advert? The advert uses people with very dull facial expressions  which implies that they are miserable. The people used in this advert are ordinary people like us. The advert uses ethnically diverse people in the scenarios suggesting the fact that that he

Old Spice Advertising

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What is being sold? Research company background, type of product and price. The product being sold is a men's aftershave called Old Spice. For a 100ml bottle the retail price for this product is £7.99. Old Spice is an American brand of male grooming products encompassing deodorants and antiperspirants, shampoos , body washes , and soaps . It is manufactured by Procter & Gamble . Old Spice products were manufactured by the Shelton Company that was founded in 1934 by William Lightfoot Schultz. Schultz was inspired by his mother’s potpourri and as a result, the first Old Spice product in 1937 was a woman’s scent called Early American Old Spice. The product was received well, and therefore followed with Old Spice for men in 1938. Who is the target audience? Explain. The target audience for this product is males. The aftershave is made specifically made for men. The aftershave is mainly targeted at an older generation of males.   What representations are evident in the ad

Lucozade Advertising

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What is being sold? Research company background, type of product and price. The product being sold is an energy drink produced by the company Lucozade. The retail price for this product sells for £1.25.  L ucozade  is a  soft drink  manufactured by the Japanese company  Suntory  and marketed as a range of  sports  and energy drinks. Created as "Glucozade" in the UK in 1927 by a  Newcastle  pharmacist,   Who is the target audience? Explain. The target audience would be anyone who participates in sport mainly. As they claim that this drink will benefit them when participating in their sport. The company claims that this drink will ' During medium to high intensity exercise your body uses carbohydrates for the energy you need. Lucozade Sport provides 32g of carbohydrates as well as electrolytes which together help enhance your hydration and maintain endurance performance.' Anybody performing in sports would need the benefits from this drink.   What representat

Music video Question - ( David Guetta & Massive attack)

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Q) Explain how representations in music videos are chosen to promote the artist(s). David Guetta - Titanium ft. Sia The artists of this music video are David Guetta and Sia. However, they are not shown during the video. One young boy was used to focus all the audience’s attention on and present the message of the video through watching the boy use his inner strength. The message being presented through the artist’s music is inner strength and being strong in ourselves. The lyrics use many different literary elements to portray the message of the song such as metaphors, imagery, and symbolism. The meaning of this song is to be strong even when the world is throwing its worse at you. When bad things happen we must stand strong and not fall. As the song states, we must be "Titanium" which means to be strong hearted and strong willed. The first lyrics in the song talk about ignoring people who will shout at us and yell at us to put us down. The song uses symbolism that