Marketing Fair Trade

Fairtrade 

Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.
Fairtrade is unique. We work with businesses, consumers and campaigners. Farmers and workers have an equal say in everything we do. Empowerment is at the core of who we are.  We have a vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.

Fairtrade sets standards: Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.
Fairtrade certifies products and ingredients: We independently check that our standards have been met by the farmers, workers and companies that are part of products’ supply chains. And in order to reassure consumers that this has happened, we license the use of the FAIRTRADE Mark on products and packaging to signal this. When all the ingredients that can be Fairtrade in a product are, the product carries this Mark.