A comparison of two national newspapers (The Guardian and The Daily Mail)

-
THE GUARDIAN & THE DAILY MAIL
                                                                                         The main difference between the Guardian and The Daily Mail is that The Guardian uses the Broadsheet layout and the Daily Mail is a tabloid layout. A similarity to each paper is that they both have a big masthead that stands out. Each cover is equally as attractive in my opinion and one title doesn't stand out more than the other. however on the Daily Mail the photo of the couple is more appealing as the story on this newspaper may appeal to someone who is more into soft news. The Guardian is presented as hard news however The Daily Mail is presented as soft news. The Daily Mail has more stories based on peoples life which would appeal more to people who are interested in reading the genre lifestyle. The Guardian has a lot more writing on the cover page compared to the daily mail which suggests The Guardian is written in more detail leading to The guardian being hard news. The Daily Mail also uses more colour on the cover page which to some people may be more attractive and that would lead them to selecting that paper to buy. This would improve the newspapers popularity.

As mentioned before The guardian has a lot more writing on it which also may be a reason for the Daily Mail being more appealing as The Guardian may have to much writing on the cover page for their personal liking. The daily mail also uses bolder colours which would allow it to stand out more next
to other newspapers such as The Guardian. The mixture of the colours green yellow and red are all bright colours and complement the cover page very well. This would attract a larger audience. The stories presented on each cover page are very different. The Daily Mail has used very informal language to present their stories. For example the word 'idiot' is very informal to put on a cover page. However the language used to present the stories on The Guardians cover page have used more formal language. From an audiences perspective the paper which is suited more to their style of language would be the paper they selected. Also reading a paper such as The Guardian which uses formal language may improve the audiences own vocabulary. The Guardian also talks about events happening around us which would improve the audiences knowledge on what's happening around them in the world. This paper would attract and audience of people who are looking to improve their general knowledge. On


The Daily mail at the top of the paper in the plugs it mentions 'free inside today' they use this to attract people to buy the paper. However The Guardian doesn't have anything like that in the plugs. This suggests that The Daily Mail may make a larger profit due to their selling tactics. In the plugs of The Daily Mail it also mentions 'The football magazine everyone's talking about.' This is another persuasive tactic that The Daily Mail has used that The Guardian hasn't. The way The Daily Mail have used the phrase 'everyone's talking about' automatically grabs attention as the audience would feel obliged to read about what 'everyone's talking about.' They may feel excluded if they did not.





























Comments

Post a Comment

Popular posts from this blog

American Beauty - Scene analysis

-
Image
American Beauty - scene analysis       Camera work T he scene starts off with showing these photos before it transitions to the dinner table. The  camera work uses a slow zoom when showing the photos. This gives the audience time to look at the photos and get the impression of how the family used to be. From the photos shown to the audience given three photos of Jane from when she was younger. The photos of Jane show that she had a happy childhood as she appears full of laughter and happiness in the photos. showing these photos of Jane happy when she was younger shows how much she has changed before we see her in the present day. The second photo shown is one single photo of the family. Dad, Mum and daughter. They all appear happy. The photos are very key to the audience as after the characters are shown in present day its intriguing to understand what has happened in their life that was so bad to make their family so  miserable and dull. This implies that further on in t
Read more

Male gaze in Jason Derulo - Swalla

-
Image
JASON DERULO (  feat. Nicki Minaj & Ty Dolla $ign) -   SWALLA In this music video Jason Derulo is surrounded by many female dancers. He is the only male that appears in the video. The way the females are dancing around Jason Derulo in a very graphic way. The females in the video are very confident with their body's and they dance very sexually. This suggests that the intended message of this song was to put across very sexual thoughts. whilst Jason Derulo is singing and dancing he is breaking fourth wall. He is looking directly at the audience in a very devious way.  The relationship between the singers and the audience is that the audience would be very shocked or interested in the behaviour going on in the video. The dancers are wearing hardly any clothing and dancing around sexually and the singers are doing random acts very carelessly. The setting of the video is in a room full of water and candy. The women dancers are messing around on the floor an
Read more

Analysis of music videos - David Guetta

-
Image
David Guetta - Titanium ft. Sia What is the song about? / What message or messages do they convey to the audience? Titanium talks about our inner strength and being strong in ourselves. The lyrics use many different literary elements to portray the message of the song such as metaphors, imagery, and symbolism. The meaning of this song is to be strong even when the world is throwing its worse at you. When bad things happen we must stand strong and not fall. As the song states, we must be "Titanium" which means to be strong hearted and strong willed. The first lyrics in the song talk about ignoring people who will shout at us and yell at us to put us down. The song uses symbolism that extends throughout the whole song. The song uses guns and bullets as a metaphor to the hateful words that people will say to us. In the chorus Sia, the vocalist of the song, sings about being bullet proof. This means that we should not worry about what people say about us.When we are shot
Read more