Analysis of music videos - David Guetta

David Guetta - Titanium ft. Sia

What is the song about? /What message or messages do they convey to the audience?

Titanium talks about our inner strength and being strong in ourselves. The lyrics use many different literary elements to portray the message of the song such as metaphors, imagery, and symbolism. The meaning of this song is to be strong even when the world is throwing its worse at you. When bad things happen we must stand strong and not fall. As the song states, we must be "Titanium" which means to be strong hearted and strong willed. The first lyrics in the song talk about ignoring people who will shout at us and yell at us to put us down. The song uses symbolism that extends throughout the whole song. The song uses guns and bullets as a metaphor to the hateful words that people will say to us. In the chorus Sia, the vocalist of the song, sings about being bullet proof. This means that we should not worry about what people say about us.When we are shot down with bullets, all the bullets ricochet, or bounce off. In verse two, the song talks about how people can continue to shoot us down but its not us who will be hurt more if we stand our ground. This song has a very empowering message to give to those who are bullied by people who continue to spew out hateful words and comments from their mouths. Although the song's style of pop, techno music might draw a person away from the meaningful words, it has a very strong moral that more people should learn about. 

How have the artists been represented in their respective videos?David Guetta and Sia have not been shown in this music video. One young boy was used to focus all the audiences attention on him.
Why have they been represented in such a way?
David Guetta and sia may have not wanted to be in the video was being put forward was more serious message compared to other music videos out there. Having sia and David Guetta in the video may not have had as much of an impact on the audience compared to having one main person with all the attention focussed on them.
Do the videos represent the artists successfully?
Having the attention focused on the boy instead of the artists gave a strong message towards the audience. Therefore the message intended by the artists lyrics was presented successful.
How does the David Guetta video reference the 80s and Steven Spielberg films?
The video is set in the 80s as objects such as furniture give an 80s style to the video. The young boy in the video is also riding an old fashioned bike and also the cars driving and on the street are old cars. Everything in the music video suggests it was set in the 80s as it is all dated.

Do the visuals work well with the musical and lyrical content?
The lyrics of this song say exactly what the video shows. The message being put across in the lyrics is about the inner strength of a humans emotions. The young boy is undefeatable In this music video. The young boy has super powers and uses them against the police. This suggests the boy is like 'Titanium.' The boy using his inner strength is what the lyrics of the video imply. The music produced by David Guetta is very upbeat and if the visuals were not there then the whole message of the music would be completely different. Its almost happy toned music which would be very suitable for dancing. The music however may suggest that the boy in the video is happy fighting his battles and finding his inner strength.